Green Travel Trends

I just read an article from Anne Lim – Travel Trends In The Twenty-Tens: What Marketers Need To Know and I feel excited  to confirm that the trends are going towards responsible tourism and that companies like EcoCircuitos that have been working for years to support the local knowledge, empowering local communities and offering transformative experiences are on the right track of the industry today.

I feel connected with the philosophy of today’s travelers that buy less and experience more is the way to travel.    Some of the important information she shares with us in his very interesting article is that people are spending more on travels but in a conscious way and definitely, companies in the industry need to change strategy and adapt to the new green travelers.   Definitely, Sustainable Tourism is finally sexy!!

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Below some of the figures Anne Lim shares in her article:

Sustainable Tourism is the way today

More than 70% of travelers plan to make eco-friendly choices in the next vacation, in contrast to what was only 45% one year ago. In addition to this, 58% of travelers said their choices are affected by whether or not the hotel and tour company gives back to the local community, and 66% of global consumers prefer to buy products and services from brands that give back to society [TripAdvisor]. Why? It seems that in this age of political turmoil and ecological crisis, individuals support only the companies whose values are aligned with those of their own, especially when it comes to luxury purchases and consumerism. It’s in these particular cases that marketers must take social responsibility into account. By advertising the charitable aspects of the brands, you’re telling people why they should want your product, as well as why they should also feel good about buying it over the competition – a strategy that will be especially effective with millennial travelers. 

The “Bucket List Effect” (Panama should be on that list)

75% of travelers say they’d like to visit travel destinations that none of their friends have visited before. Additionally, 80% of travelers expressed interest in escaping the usual tourist traps on their next holiday [Experiential Travel Survey]. It turns out that people enjoy having unique experiences they can claim as their own, as opposed to traveling to the same popularly visited destinations that will provide them with the same basic pictures that everybody else has in their photo-albums or social platforms. This means that people are always on the prowl for a trendy destination – giving marketers an opportunity to showcase “under-rated” locales which enable their ads to stand out more and drive curiosity; a powerful duo that can exponentially increase sales.

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GO Local in Panama: A visit to the Fish Market

Discover the way the local Panamanians enjoy the country.  Taste, touch and listen to the real Panama.  you will get a completely new feel for the country as you discovery everyday life.  Learn about the culture and support the locals by buying local products.

A truly local experience in the heart of Panama City The Mercado de Mariscos is the city fish market, open for business to local restaurants and the public every day except the 3rd Monday of each month when it is closed completely for thorough cleaning. It’s the best place to buy fresh fish in Panama City – everything from tuna to snapper to lobster to octopus – or ceviche to go from one of the many vendors. It’s bustling with energy as local shoppers mingle with tourists to inspect the day’s catch.

On the outside of the market you find numerous small stalls selling Ceviche (a Panamanian specialty made with fish cured in lemon juice) and some other typical seafood dishes. Join the crowds for lunch with cup of your favorite type of fresh cold Ceviche or seafood cocktail, or head upstairs to the casual restaurant where you get a variety of typical Panamanian seafood dishes.
Take your time to taste the bounty of Panama’s oceans (some scholars even say that the word “Panama” originally meant “abundance of fish”), have a look around, and feel that you have now really arrived in Panama

Mindfulness Eco Retreat – Stress Relief Program

Take time to unwind in the tropics, escape the day-to-day hustle and bustle and let yourself be carried away to a place where bird songs and the wind rustling through the trees replaces the sounds of the city. You will stay in lodges that nestled in nature  allow you to disconnect and relax. Discover the boundless wildlife that surrounds you, hike through the forests or enjoy top notch spa facilities to rejuvenate yourself.

Yoga and meditation classes are also offered during this special itineraries in different areas where we sustainable ecologes are home to a myriad of wildlife. The program will include your stay at lodges tucked away from the tourist path. The perfect combination of forest, beach and mountains will allow you to relax and unwind. For a detailed itinerary please contact us today!